Industry News

RRD Launches Digicom

Streamlined e-commerce solution for retail catalogs and circulars.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

R.R. Donnelley & Sons Company (RRD) announced the launch of Digicom, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels.   The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite.   “We view each interaction that our clients have with their...

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